React vs Angular vs Vue: Which front-end framework is best for you? It can sometimes seem like the easy option to go with the flow, so when you see so many other developers using a particular front-end framework, why wouldn’t you? The reality is, you need to be clear about what you want to...

Startups: What Tech Stack Should You Choose for your Project? Selecting the right tech stack is the important first step of starting any technology project. Choosing the wrong technology stack can lead to poor execution of an otherwise great idea. With the increase in choice, it can be difficult to decide what solution will be best suited to your...

How to conduct a tech product discovery workshop Tech Product Discovery workshops are a critical part of the process for developing successful technology products. Done well, they lay the foundations and define the path to deliver innovative software products with advanced technology solutions; done badly or not at all and...

Five common mistakes tech start-ups should avoid when starting a technology project It’s predicted that by the end of this year, global spending by organisations investing in technology will have reached $3.9 trillion. If you are embarking on a tech project, you will want to know that your investment is going to be...

How to develop a SaaS application According to Forbes Magazine, projected revenue in 2022 for “Software as a Service” is $233 billion and is set to grow to $369.4 billion by 2024. These are big numbers that demonstrate the potential rewards for getting your SaaS product right, but what does...

The 10 Components of Writing Software Requirements If you are a non-tech founder or project sponsor, communicating your software requirements can be very challenging. We have created this simple 10-part guide to help you achieve success when writing your requirements. Technology partners and developers are there to help you, the more simply you can articulate your needs, the easier they will be able...

How to prepare for your first meeting with your technology partner  It can be daunting, preparing for your first meeting with the developer you hope to entrust with the technological future of your business. How do you explain what you need and, if you aren’t technically savvy yourself, how can you tell...

The Project Management Triangle: A framework for delivering successful digital products  At Incepteo we’ve worked with many different teams all around the world and we know how important project management is to the successful delivery of a website or App. Yet, according to project management experts Hive, only 58% of organisations understand...

A start-up's journey into SEO: Lessons and solutions In a large and crowded marketplace in which every trader is selling their wares at the top of their lungs, it’s difficult to make yourself heard over the background noise and attract shoppers to your own stall. The same problem exists in...